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Advertising campaigns



Advertising campaigns can be developed and implemented either solely on the Internet, or through conventional channels. In each scenario, the tasks imposed on advertising should follow the marketing strategy, in terms of corporate design and other assumptions worked out beforehand.

Standard elements of an advertising campaign: - Analysis of the target group,- Decision on media and channels,- Scheduling- Correlation with other mass media,- Selection of advertising forms,- Creation,- Campaign management,- Monitoring,- Evaluation.

Web & Art can meet all the challenges facing advertisers and agencies.

See also: Copywriting services, Positioning.


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